Marketing scales handbook. 5, Compilation of multi-item measures for consumer behavior & advertising research / Gordon C. Bruner / Gordon C. Bruner II
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Set: Marketing scales handbook.Publisher: Fort Worth, Texas, USA : GCBII Productions, LLC, 2009Edition: Library VersionDescription: 1 Online-Ressource (xxii, 1023 Seiten)ISBN:- 9781282351530
- 9780615273273
- 658.83028
- HF5415.3.B78 2009eb
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