Marketing scales handbook. 7, Multi-Item Measures for Consumer Insight Research / Gordon C. Bruner / Gordon C. Bruner II

By:

Bruner, Gordon C, 1954- [aut]

Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Set: Marketing scales handbook.Publisher: Fort Worth, Tex. : GCBII Productions, c2013ISBN:

9780615846064
0615846068

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Additional physical formats: 9781299754898. | 1299754899. | 9781299754898 DDC classification:

658.83

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Note: Hinweis: Im Netz der HKA bitte diesen Link verwenden: https://ebookcentral.proquest.com/lib/karlsruhe/detail.action?docID=3339988PPN: PPN: 1468156640

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