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Marketing scales handbook. 7, Multi-Item Measures for Consumer Insight Research / Gordon C. Bruner / Gordon C. Bruner II

By: Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Set: Marketing scales handbook.Publisher: Fort Worth, Tex. : GCBII Productions, c2013ISBN:
  • 9780615846064
  • 0615846068
Subject(s): Additional physical formats: 9781299754898. | 1299754899. | 9781299754898 DDC classification:
  • 658.83
Online resources: Note: Hinweis: Im Netz der HKA bitte diesen Link verwenden: https://ebookcentral.proquest.com/lib/karlsruhe/detail.action?docID=3339988PPN: PPN: 1468156640
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Online-Ausg. [S.l.] : MyiLibrary. Online-Ressource. (MyiLibrary)