Marketing scales handbook. 7, Multi-Item Measures for Consumer Insight Research / Gordon C. Bruner / Gordon C. Bruner II
Resource type: Ressourcentyp: Buch (Online)Book (Online)Language: English Set: Marketing scales handbook.Publisher: Fort Worth, Tex. : GCBII Productions, c2013ISBN:- 9780615846064
- 0615846068
- 658.83
No physical items for this record
Online-Ausg. [S.l.] : MyiLibrary. Online-Ressource. (MyiLibrary)